2019 marked a significant year for Celine, a year of reinvention and redefinition under the creative direction of Hedi Slimane. The brand's campaigns that year weren't simply advertisements; they were cinematic statements, each meticulously crafted to reflect Slimane's distinct vision and the evolving identity of the house. From the gritty streets of Berlin to the romantic glow of Paris, the Celine 2019 campaigns showcased a multifaceted approach, subtly shifting the brand's aesthetic while maintaining its inherent elegance and sophistication. This exploration delves into each campaign individually, analyzing their visual language, musical choices, and overall contribution to Celine's narrative in 2019.
PART 1: Celine Winter 2019 Campaign
The Celine Men's Winter 2019 campaign, shot in March of that year in Berlin, immediately established the tone for the year's visual storytelling. The stark, urban landscape of Berlin provided a powerful backdrop, a counterpoint to the refined tailoring and sharp silhouettes of the collection. The photographs, imbued with a raw, almost documentary-like quality, showcased the clothes in a context that felt both authentic and aspirational. The models, often captured in candid moments, conveyed a sense of effortless cool, their expressions reflecting a quiet confidence that resonated with Slimane's vision of modern masculinity.
The campaign's soundtrack, Crack Cloud's "Philosophers Calling," further enhanced the mood. The haunting, atmospheric soundscape perfectly complemented the gritty visuals, adding a layer of emotional depth that transcended the purely commercial. The choice of Crack Cloud, a band known for their experimental and often melancholic music, underscored Slimane's desire to create a campaign that was more than just a collection of pretty pictures; it was a statement, a mood, an experience. The use of this less mainstream, more experimental soundtrack was a bold move, indicative of Slimane's willingness to push boundaries and challenge expectations. It attracted attention beyond the usual fashion audience, demonstrating a savvy understanding of how to use music to amplify a brand's message.
The Winter 2019 campaign wasn't just about the clothes; it was about the feeling, the atmosphere, the story it told. It presented a vision of masculinity that was both sophisticated and rebellious, refined yet raw. It laid the groundwork for the subsequent campaigns of the year, establishing a consistent aesthetic language that would be subtly modified and reinterpreted throughout the year.
Celine Spring 2019 Campaign:
The Spring 2019 campaign marked a shift in tone, albeit a subtle one. While retaining the cinematic quality of the Winter campaign, the Spring collection’s presentation leaned towards a more romanticized aesthetic. While specifics of the location and soundtrack may not be readily available in public domain information, the imagery often associated with this campaign reveals a smoother, more polished aesthetic compared to the grit of the Berlin shoot. This is likely reflected in the choice of locations and overall styling. The focus shifted slightly from the stark urban landscape to a more considered, almost melancholic beauty. The colours were softer, the settings more evocative, creating a mood that was both alluring and introspective. The shift in tone suggests a conscious effort to showcase the versatility of the Celine brand, demonstrating its ability to adapt to different moods and aesthetics without compromising its core identity.
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